Blog
Tariffs Are Back – What I Learned the Hard Way
In 2001, NewAir started in a garage with no outside funding—just a couple of products and a vision....
Leveraging Customer Feedback for Continuous Improvement: How Apex CEOs Build Scalable Systems
Most CEOs treat customer feedback like an afterthought—a survey here, a quick look at reviews...
How to Craft an Irresistible Offer to Drive Business Growth
Most CEOs struggle with growth not because of poor marketing, but because their offer isn’t...
Surviving the Trade War: How Consumer Product Brands Can Adapt to Rising Tariffs and Build a Resilient Business
Executive Summary
With tariffs on Chinese imports reaching 45% or higher, consumer product...
Consumer Product Launch Playbook – How to Maximize Profit Margins
Why Pricing Strategy Matters
Most consumer brands don’t fail because of bad products. They fail...
Why CEOs and Founders Work Too Many Hours — and How to Stop Burning Out
Working long hours might feel like the price of leadership, but for CEOs and founders, it’s a fast...